Online learning from an accredited institution
Motion Graphics & Animated Content Course
Creative communication comes to life.
Creating impactful and entertaining visuals for digital platforms is a skill that’s in demand today. This course is designed to give you the theoretical grounding to understand audiences and the practical application of 2D animation and motion graphics to create delightful animated visuals that lead to greater engagement. You’ll learn to create in-demand content like how-to videos, intro videos, explainer videos, animated infographics, and more to use on social media and websites.
“Everything worked perfectly. The weekly chats were great and insightful. The way the course is laid out is also really good and clear. The videos to explain and provide more information really helped a lot.”
Kirsten Lisa Carlson
General Manager – Africa at Omnicom Media Group
Bring creative communication to life through motion
This course is perfect for graphic designers wanting to develop more marketable skills, and digital marketers or content creators looking to expand their toolkits with future-proof skills. This course will teach you to persuasively communicate creative ideas with audiences, develop lively and engaging videos, and elevate your content with animation. You’ll be able to explain concepts simply and effectively and drive sales for your products or services.
What you’ll learn
- Understand when and why to use animation in your digital media
- Understand and apply animation principles
- Create short animation videos
- Develop animation skills in After Effects
You’ll Learn How to:
- Persuasively communicate creative ideas with an audience
- Create lively and engaging videos
- Elevate and differentiate your content with the use of animation
- Explain concepts simply and efficiently
- Use animation to sell products and services
This course is perfect for:
- Graphic designers who want to develop more marketable skills
- Digital marketers wanting to expand their toolkits
- Content creators who want to create more engaging content
- Anyone who wants to future-proof their skills for an ever-evolving industry
Important Prerequisites:
- You will need at least a basic understanding of Illustrator or Photoshop.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
The first week is dedicated to orientation.
Introduction to the After Effects Interface and Animation Workflow
- You’ll be introduced to the After Effects interface.
- You’ll learn about the standard animation workflow (starting from scratch or using stock assets this includes created assets from Photoshop and Illustrator), commonly used controls, and keyframes
Communicating with your Audience
- The introductory module of this course draws your attention to the importance of understanding the audience before you even pick up a pencil or move the cursor.
- Drawing on digital marketing best practices for understanding your audience, you will be equipped with research techniques that will inform the design and animation decisions you make in your projects.
- You will also learn about the best practices for posting your animations on social media and the web.
Story Development
- Stories are how we make sense of the world.
- You will develop your storytelling skills and understand narrative development.
- We will also look at some of the tried and tested processes for storyboarding to help create an engaging and delightful animation for your audience.
Working with Layers
- We will teach you about how you can use layers such as text, shape, and others.
- We’ll introduce you to masks and mattes.
- We’ll also give you some tips for acquiring and importing assets
Principles of Animation and Composition
- You’ll be introduced to the principles that make animation impactful.
- You’ll cover specific topics such as timing, spacing, rhythm, eases, mass & weight, anticipation, and more.
- We’ll also work through key principles of composition such as balance, contrast, and emphasis, among others.
Advanced Animation and Effects
- We’ll take a deep dive into advanced animation techniques and the text animator.
- We’ll also introduce you to various effects and how to make your own transitions and apply them to animations you’ll create.
Audio and Finalising Your Animations
- Audio is essential in adding momentum and emotion to animation.
- We’ll cover how to find copyright-free soundtracks and sound effects, import audio into the timeline, and mix audio and sound effects with fading, leveling, and trimming.
- You will also learn about other codecs that you can use to render animations for different purposes.
The final stretch of the course will give you the opportunity to create one final video where you demonstrate the skills you have acquired throughout the course.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Motion Graphics
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