The Loeries Creative Week is about to take Cape Town by storm, and the Red & Yellow Creative School of Business – South Africa’s leading authority in marketing, design and creative leadership – is proud to be an official partner of this prestigious event.

Red & Yellow is committed to nurturing South African creative business talent and this partnership, with one of the world’s most renowned brand communication and marketing awards organisations, recognises how the school continues to prepare the next generation of imaginative leaders.

“We are proud of this association and our shared commitment with the Loeries to encourage more youth to be exposed to the exciting opportunities the creative industry offers. In addition to our masterclasses, student showcase and featuring guest lecturers who head up this industry – we continue to provide access to our students and inspire young creatives. This partnership is perfectly aligned to providing our students with ways to immerse themselves in this world-class event” says Elizabeth Lee Ming, Head of Marketing at the Red & Yellow Creative School of Business.

Throughout Loeries Creative Week, you can look forward to a number of events hosted by Red & Yellow in partnership with the Loeries that are aimed at instilling tomorrow’s lessons today and preparing people for the future of work. This year, twelve Red & Yellow students have been selected as finalists in the Student Loeries Awards – further testament to the high standards of creative excellence the school lives by.
Here are some of the Red & Yellow events that will be taking place during Loeries Creative Week and how to get involved.

It is no secret that the Metaverse has been a trending topic this year. Verusha Maharaj, Managing Director, and Carmen Schaefer, Head of Academics at the Red and Yellow Creative School of Business, will be hosting a Loeries Masterclass. They will be sharing their insights on the future of marketing, the trends and topics that will shape the way we think, and action marketing in the next frontier of the Metaverse and what this will mean for the creative industry.

A student edition masterclass will also be hosted on campus followed by sundowners on the iconic Red & Yellow rooftop. Be sure to get your tickets for the Student Edition of what the future of marketing looks like. The Masterclass will start at 4 pm and will be followed by smooth tunes and sundowners with DJ Neo and refreshments courtesy of Hendrick’s Gin and Goodleaf. Red & Yellow’s industry-defining eMarketing textbook has been downloaded over one million times and you can find it in the hands of Loerie Award winners the world over. As part of its initiative to continue equipping leaders with the skills they need to thrive in a digital future, Red & Yellow is proud to announce the launch of the 7th Edition eMarketing Textbook during both masterclasses.

This latest version features a dedicated chapter on the Metaverse, demonstrating the commitment by Red and Yellow to remain current and relevant by providing information that will impact marketing in a digital world. Loeries delegates will also be able to purchase a copy of the textbook.
Visit https://www.redandyellow.co.za/loeries to find out more information on the upcoming Loeries Week activities.

For further information, images, samples or interview requests, contact:

Paula Wilson
The Friday Street Club
Mobile: 082 459 9359
Email: paula@thefridaystreetclub.co.za

Red & Yellow Creative School of Business is a CHE-accredited private higher education institution headquartered in Cape Town, South Africa. It is an established cornerstone of the South African marketing, advertising, design and business industries, teaching its students to think creatively and equipping them with the critical commercial and 4IR skills that they need to thrive in a digital world.

Established in 1994, the Red & Yellow Creative School of Business offers degrees, advanced diplomas and certificates in marketing and commerce, digital marketing, user-centered design, graphic design and art direction, copywriting, digital content creation, as well as business and corporate offerings. The school also offers a range of popular online short courses and national certificates, and its highly regarded corporate training team works with some of Africa’s most well-known companies to deliver innovative, customised programmes focused around 21st century skills.

Red & Yellow has deep, longstanding ties with industry and works with leading brands and agencies throughout Africa to ensure its students and alumni are always world-class and work-ready. Its students are regular nominees and winners at local and international awards ceremonies, including the Loeries, Pendorings and D&ADs.

The school’s alumni include business leaders who have achieved remarkable career success, across the continent and internationally, such as Jason Harrison and Faheem Chaudry of M&C Saatchi Abel; Veli Ngubane at Avatar; Dorcas Onyango at Coca Cola; and Steph van Niekerk at Grey JHB, ranked as South Africa’s No. 1 Creative Director and No. 1 Copywriter in 2019.

In addition, Red & Yellow is a member of Honoris United Universities, the pan-African private higher education network focused on educating the next generation of African leaders and entrepreneurs with industry-ready skills.

For more information, please visit www.redandyellow.co.za