Upcoming programmes and online short courses
“If your business is not on the internet, then your business will be out of business.”
Bill Gates
Microsoft Founder
What is digital marketing all about, and why is it more important than ever before?
We live in a fast-changing world where people are increasingly finding whatever they need on the internet.
And whether businesses are based on information, products, or services – their success depends on their messages reaching the right audiences. It’s easier said than done, because on the world wide web, promotions and advertising easily get lost in a sea of similar offerings.
Learning how to cut through the noise and deliver exceptional digital experiences is crucial. To thrive in this industry, you need to build tomorrow’s skills, forge your career and creating impactful, meaningful work.
While traditional marketing happened offline and was geographically limited, digital marketing has opened a world of commercial possibility – and created hundreds of thousands of career opportunities.
What jobs can I get when I study Digital Marketing?
Digital Marketing Manager:
This role involves planning and executing campaigns, optimising online presence, and analysing performance metrics. With experience, digital marketing managers can earn a substantial income.
SEO Specialist:
SEO specialists focus on improving a website’s search engine ranking, increasing organic traffic, and enhancing online visibility. Skilled SEO professionals are in high demand, and their expertise can lead to well-paying positions.
Data Analyst or Marketing Analyst:
Data analysts or marketing analysts gather and analyse data to assess the effectiveness of marketing campaigns. They help organisations make data-driven decisions. This role often commands a competitive salary due to the demand for data-driven marketing insights.
Get to know digital marketing from the pros
What will I learn when I study Digital Marketing?
Digital marketing is about so much more than just online advertising. It’s about gaining proficiency in various essential disciplines that form the backbone of successful digital strategies. Here’s a taste of what you’ll master when you study it.
Content Marketing:
Discover how to craft compelling narratives and engaging content that captivates your audience, builds brand loyalty, and drives conversions.
Performance Marketing:
Dive into the world of data-driven decision-making, understanding analytics, and optimizing campaigns for maximum ROI.
Search Engine Optimization (SEO):
Learn the art of ranking high on search engines by mastering keyword research, on-page and off-page optimization, and staying ahead of algorithm changes.
Search Engine Marketing (SEM):
Explore the realm of paid advertising on search engines, including strategies for creating effective Google Ads and Bing Ads campaigns.
Direct Email Marketing (DEM):
Understand the power of email marketing, from crafting compelling email copy to building and nurturing valuable customer relationships.
Social Media Marketing:
Harness the potential of social media platforms to engage, grow, and convert audiences into loyal customers while exploring the latest trends and strategies.
E-commerce Marketing:
Master online retail, mastering the art of attracting, converting, and retaining customers in the fast-paced e-commerce landscape.
Unlock your digital marketing potential today with Red & Yellow
Digital marketing is about connecting with customers using the internet, or any form of digital communication or device. It transcends geography – enabling local brands to reach global audiences, and entrepreneurs to appeal to greater markets too.
With so many voices competing for attention, it takes exceptional skill, future-fit thinking, and practical know-how to resonate with the right audiences. That’s why Red & Yellow’s Digital Marketing programmes are tailored to empower you with the skills to harness the full potential of the most relevant digital marketing strategies, methods, and tools.
Why study Digital Marketing at Red & Yellow?
Our graduates step into the world with the commercial logic and creative magic to set them apart.
At Red & Yellow, they obtain the perfect balance of practical skills and in-depth theory – with a huge focus on real-world experience.
9 out of 10 students find employment by the time they graduate.
“We have seen time and time again the benefit of candidates with Red & Yellow qualifications. This includes recent graduates to senior digital specialists.”
JJ de Witt
Recruitment Specialist, SALT
Get the latest digital marketing skills
Our Digital Marketing courses are designed to future-proof your career prospects.
Be recognised by industry
Whatever way you choose to study digital marketing, you’ll receive an industry recognised qualification or certificate
Learn from top experts
Every digital marketing programme is designed by lecturers and experts who have worked in the field since its inception
Join the best in the business
Red & Yellow’s exceptional network of alumni highlights our commitment to producing business minds of the highest calibre – and as guest lecturers, they inspire the leaders of the future.
What you can study at Red & Yellow
Full Time
National Certificate in Advertising specialising in Digital Marketing
Are you:
- a school leaver with a matric certificate, looking to start a career in digital marketing?
- an experienced marketer needing to add digital expertise to your portfolio?
- wanting to become a marketer, keen to ‘get in the game’, but lacking experience or accredited NQF-level requirements?
There’s an increasing demand for specialists who understand digital marketing strategy, can schedule and manage workflow for integrated campaigns and projects, and can optimise digital marketing initiatives using analytics and conversion optimisation. This course will enable you to graduate with an accredited NQF 5 online-learning qualification without drastic lifestyle changes.
Advanced Diploma in Digital Marketing
Are you:
- an undergraduate looking to build pro skills in digital marketing?
- already working in marketing and have an NQF6 qualification?
- wanting to cement your existing knowledge and build on it with an NQF7?
The first of its kind to be offered by an African institution, this NQF level 7 certification online learning programme will provide you with a unique and highly sought-after qualification and skill set, opening the doors to great career-advancing opportunities.
Online Short Courses
Digital Marketing Intro
6 Weeks
Are you:
- a marketer looking for basic skills in digital marketing?
- Wanting to explore the field of digital marketing, from the foundational level?
- Looking to build a simple set of skills that you know your business needs?
From learning the critical elements of a digital marketing strategy to understanding the (new) customer journey and what makes for effective digital content, this course will give you a solid grounding in all the basics you need to know to operate across the various social media channels and platforms.
“Great insightful course. The notes are detailed and easy to follow. There is simple access to online questions and assistance. Practical application of theory learnt.”
– Katya Paterson
Digital Marketing
10 Weeks
Are you:
- Keen to upskill quickly, perhaps for an internal promotion?
- a traditional Marketing or Brand Manager who needs to accelerate quickly into the digital world?
- a corporate player who isn’t involved in marketing, but wants to know how your brand performs in this new & unpredictable space?
- a small business owner who uses freelancers and third parties for digital marketing – and wants better service and more bang for your buck?
- a corporate moving into marketing for the first time?
Our flagship Digital Marketing course is endorsed by IAB South Africa and has been designed by industry experts to kick-start your digital marketing career. Get all the knowledge and practical skills you need to implement an effective digital marketing strategy for your brand or business.
“The course was well-planned and the portal easy to use. The Course Coordination team was extremely helpful and a pleasure to call. The assignments were an excellent way of turning the theory into practice. I feel more confident in my digital marketing abilities and have already been making use of them in my job.”
– Lee Davies, Head of Marketing Operations, DSTV
Digital Marketing Pro
15 Weeks
Are you:
- keen to upskill quickly – for example, a traditional Marketing Manager wanting to expand your know-how, or someone seeking an internal promotion?
- a Brand Manager wanting to promote your products/services and engage with your audience?
- an ambitious professional looking to move roles?
- an SME and start-up wanting to get their message out?
Filled with cutting-edge knowledge and practical skills to help you integrate online channels into your marketing strategy, this course is about achieving the most effective outcomes for your brand or business. It’s designed to kick-start or consolidate your existing digital marketing know-how with the latest online learning techniques and expert-reviewed content.
“I’ve been looking for a course that delves into more specialised digital marketing topics. I heard about Red & Yellow’s new course and I enrolled for the Professional Certification in Digital Marketing immediately after receiving the info pack. I definitely think that it will allow me to take my career to another level and I’m excited for it to begin!”
– Courtney Fritz, Aon South Africa (Pty) Ltd | Marketing Division
“Red & Yellow has taught Digital Marketing to every single major agency network in South Africa and across countless multinational corporates.”
Su Little
Red & Yellow’s cutting-edge training & well-rounded education give students all the skills and know-how needed to soar – and our Digital Marketing courses empower them to become leading voices in the field as they elevate and boost brands with messaging that resonates with the right online audiences.
