For three decades, Red & Yellow has taught the changemakers, innovators and creators of tomorrow. We’ve been preparing students for the world of work, with practical industry centric skills that fill the gap between traditional studying and the needs of the workplace. It’s the reason why Ogilvy’s Bob Rightford, Brian Searle-Tripp and Allan Raaff founded Red & Yellow in 1994, and it’s still the most important reason why we exist.
Every student who has walked through the doors of Red & Yellow has left with our unique blend of Creative Magic & Commercial Logic, which is at the very heart of what we do. They’ve gone on to lead brilliant careers, produce incredible work, and make a difference in the world.
As we look ahead to the next 30 years, we’re proud to present a new manifesto that captures our goal of becoming the most creative business school in the world.
We don’t live in a world of one. There’s not one choice, no one-trick-ponies, no one-size-fits all, nobody has one skill, one discipline, one job for life. Success means being able to play more than one role, to combine complementary skills. To bring together the best of two (or more) worlds. And that’s in our very name and in what we do, it’s why we married Commercial Logic & Creative Magic. Why we teach the Left Brain and the Right Brain and why we don’t educate in just one way. It’s why we’re creative and we’re also a business school, why we equip our students with creative thinking and human skills, why we bring together vision and values, why our ambitions are local and global.
Everything we do is a combination of innovation and excellence. We are the teachers of the next generation of creators and inventors and leaders and entrepreneurs. We are the catalyst of creative thinking to build brilliant careers and organisations. We are aiming to become the most creative business school in the world. We are Red & Yellow.
We’re excited to reveal a whole new look for Red & Yellow, one that encapsulates this mission. Welcome to the new Red & Yellow. It reflects our dynamic lecturers and staff. It represents our creative students and their fresh perspectives. It looks to inspire those who are looking for Creative Magic & Commercial Logic, taught under one roof.
We’re here to educate the next generation, with a focus on business realities, the future of work and the role of creative thinking in both. We are responsible for the futures of young minds and we can’t wait to continue teaching tomorrow’s leaders. Thank you for being part of our journey for the past 30 years, and we’re so proud to continue the legacy of Bob, Brian and Allan, and push the boundaries of creativity for tomorrow’s world.
Verusha Maharaj,
Managing Director
