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Marketing Coordinator
The Marketing Coordinator Programme is designed to equip aspiring marketers with the essential knowledge, practical skills, and real world experience to excel in today’s dynamic marketing landscape.
Across comprehensive modules, you’ll master core marketing strategies, digital tools, project management, customer relationship management, and essential business calculations. You’ll gain insights into building strong brand and customer connections, understanding the regulatory environment, and optimising marketing campaigns across digital and traditional channels.
“It was well-balanced and well-paced. It never felt overwhelming. Once I figured out the dashboard/platform, it was easy to use. My queries were always answered. Very professional.”
Anthony Ehlers
Senior Copywriter at Investec
Get an in-demand QCTO qualification
Hands-on experience in coordinating marketing, sales, and CRM activities, alongside administrative tasks, ensures you’re well-prepared to drive impactful results. Each module combines focused learning and immersive practice, covering everything from business standards to digital tools and CRM processes.
In just a few months, this programme will transform you into a confident, adaptable marketing coordinator with the skills to contribute effectively and creatively within any marketing team.
What you’ll learn
- Coordinate essential product and service offerings to effectively reach target markets.
- Support consistent, engaging messages across digital, social, and traditional media.
- Align marketing and sales activities to strengthen brand presence and boost campaign success.
- Coordinate CRM activities that cultivate customer loyalty and engagement.
- Handle key administrative tasks, track performance metrics, and manage payment processes efficiently.
What do marketing coordinators do?
Marketing coordinators support campaign execution, manage marketing materials, coordinate customer engagement, track performance metrics, and ensure smooth, compliant marketing operations.
This online certification is perfect for:
- Recent graduates or early-career professionals eager to build foundational marketing skills and gain hands-on experience in campaign coordination and digital tools.
- Entry-level marketers looking to enhance their strategic knowledge, refine project management skills, and expand their expertise in customer relationship management.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Occupational Certificate: Marketing Coordinator Curriculum
Marketing Business Skills
Develop essential marketing strategy insights to navigate and promote your brand’s success in today’s fast-paced, competitive landscape. This module covers coordinating product and service deliverables, ensuring smooth communication across all channels, and mastering the processes needed to connect with target markets effectively. Gain hands-on experience in executing key deliverables that keep your brand in sync with customer needs.
Ready for Work Standards
Equip yourself with the knowledge to work confidently and responsibly within a structured framework. This module focuses on building a solid understanding of regulations, organisational policies, and accountability standards to guide your marketing decisions. Learn to establish processes that ensure compliance and align with your organisation’s goals, setting you up for success in any marketing role.
Campaign or Project Management
Master the essentials of driving marketing projects from start to finish. In this module, you’ll learn how to plan, execute, and coordinate campaigns that align with business goals. Gain hands-on experience in managing timelines, optimising resources, and using key tools while identifying and mitigating risks. Through practical exercises, build skills in coordinating marketing and sales activities to ensure smooth and impactful project delivery.
Marketing Business Tools
Build a solid foundation in core marketing essentials – brand, customer, product, price, and promotion. This module gives you the insights needed to drive organisational objectives. Learn to coordinate key marketing and sales activities effectively, aligning your efforts across these elements to create impactful strategies. Hands-on experience with coordination processes equips you to manage marketing activities seamlessly and contribute to your brand’s success.
Business Calculations
Sharpen your skills in analytics and data-driven decision-making with this focused five-day module. Gain the know-how to perform essential business calculations, analyse data, and provide actionable insights that align with organisational goals. You’ll also build hands-on experience in coordinating marketing and sales activities, learning the processes needed to integrate data insights into effective marketing strategies.
Customer Relationship Management
Master the art of engaging with customers to enhance their experience and meet business goals. In this module, you’ll learn the essentials of CRM, focusing on customer interactions that build loyalty throughout the customer lifecycle. Gain practical skills in coordinating CRM activities and learn key processes to deliver seamless, impactful customer experiences that support long-term \business growth.
Business Environment
Get a clear picture of the business landscape with this module focused on essential legal, regulatory, and competitive insights. Understand the frameworks surrounding consumers, competition, suppliers, and products/services. You’ll also gain hands-on experience in managing administrative tasks tied to marketing metrics and payment processing, building skills that ensure compliance and smooth operations in a complex market environment.
Digital Tools in the Marketing Environment
Dive into the essential software and platforms shaping today’s marketing landscape. Over this module, you’ll learn to navigate digital tools that align with your organisation’s goals, streamlining tasks and boosting efficiency. Gain practical experience managing marketing metrics and processing payments, developing the technical skills to support data-driven decision-making and seamless operations in a digital-first environment.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Marketing
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Design thinking is a process that can be used by marketers to understand their users. By applying design thinking, they understand, define, and redefine assumptions and problems and create solutions for the market. The most important characteristic of design thinking is that it is non-linear and iterative.
Because this process forces marketers to understand their users’ needs (and, in fact, broader needs), it results in ideas that can be prototyped and tested. This keeps the marketers close to the users and results in products and services that actually meet people’s needs — not just what companies think people need.
The five stages of design thinking are: empathise, define, ideate, prototype, test.
Notice that there is emphasis on prototyping and testing, as well as empathising. This is important because it is what makes design thinking so useful. Instead of working apart from customers and putting a product or service in the market that falls short, this process allows for more granular market research and iterative design.
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