Online learning from an accredited institution
Digital Marketing: Introduction Course
Getting your start in digital marketing is easier than ever with Red & Yellow. We’ve made things simple in this 6-week course that’s focused on the fundamentals, teaching you how to start planning and implementing groundbreaking digital marketing strategies.
This online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content.
“This course has been incredible and I’ve fully enjoyed every project. It’s been super valuable and I’m going to be able to use all the concepts I’ve learned in a new business my wife is starting. I’m so excited to see its impact in practice. Please extend my thanks to all the lecturers and markers and I hope I get to do another course in the near future.”
Alan Edgar
ECD, TBWA
Make your first moves with this introductory Digital Marketing Certificate
Gain industry-respected knowledge with expert-reviewed content using the latest online learning tools and techniques.
You’ll learn the basics of brand positioning in a digital environment and how to use the right metrics to gather data and measure the performance of your brand or business.
What you’ll learn
- The critical elements of a digital marketing strategy
- Understanding the (new) customer journey
- What makes for effective digital content
- The nuances and behavioral shifts that work best across the various social media channels/platforms
- How to analyze the many data points and what is important
- The different types and applications of paid/performance media
- The importance of SEO and UX
Who should take this course?
- Traditional Marketers and Brand Managers, who need a quick accelerator into the digital realm
- ‘Newbies’ to digital marketing who want to explore if it is a subject that interests them
- Businesses who are moving into marketing for the first time – or don’t want to be marketers, but do want to understand the impact of how digital is leveling the playing field
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Strategy
- Understand how the marketing mix works in the online world
- Assess all the factors that influence your brand online
- Identify the online customer journey
- Understand the interplay of paid, earned, and owned media
Owned Media
- Understand how search engines work
- Assess your brand’s website for UX best practices
- Assess the suitability of different social media platforms
- Understand the importance of data analytics and identify metrics to measure your digital marketing campaign
Earned Media
- Learn how to craft a winning Earned Media Strategy
- Assess and understand good customer relationship management
- Understand the uses of different social media platforms
- Identify and explain social media and website analytics and insights
Paid Media
- Identify the benefits of paid media
- Differentiate between the kinds of paid media
- Analyse and improve your quality score
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Digital Marketing
Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Up-to-date statistics and eye-opening digital marketing case studies
- Deep dives into content mastery, advertising wonders, and the future of advertising
- Exclusive insights from marketing industry titans
• A powerful focus on elevating customer experiences and crafting meaningful engagements
Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.
Marketing is the creation and satisfaction of demand for your product, service, or ideas. If marketing is successful, it will create demand; this demand should translate into sales and, ultimately, revenue. Digital marketing offers an opportunity to tailor marketing campaigns to target specific customers. It also allows for more scope in terms of branding and public relations through content marketing. Digital marketing is a two-way communication between the brand and the customer, providing the business with valuable data that it can use to inform better product and service design.
The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.
Explore related courses
Explore our latest blog posts
10 ways to turn your creative passion into a career: a guide for South African teens
Turning your creative passion into a successful creative career ...
30 Years & 30 Alumni: 2014 – now
In celebration of 30 years of Creative Magic & ...
30 Years & 30 Alumni: 2004 – 2013
In celebration of 30 years of Creative Magic & ...