Is your marketing customer-centric or internally-focused?
David Packard, the co-founder of Hewlett Packard once said, “Marketing is too important to be left to the marketing department.” ...
Copywriting – what good looks like
What makes for good copywriting? I revere the New York Times. I don’t just love it. I don’t just read ...
Email: make it work for, not against you
Is your inbox overflowing? Are you frustrated that the emails you send seem to create more ‘noise’ than ‘clarity’? ...
Play until something happens – it’s important
I am fascinated by the role that play serves in stimulating creativity and innovative thinking. Adulting – a term ...
Amendments to B-BBEE Codes: more points for bursaries
Corporate bursaries are set to become a more attractive training and development investment than ever before under draft changes to ...
Global marketing trends you won’t find anywhere else (Part 2)
In the second issue of our exclusive reveal of Marketing Mix’s Best of Global Digital Conference in June, we translate the four top global trends into the current or potential impact they will have on your business.
Digital marketing trends you won’t find anywhere else (Part 1)
On 21 June, Marketing Mix invited five of our current Red & Yellow School students, and Heléne Lindsay, our Head ...
Metric Standardisation: goodbye Klout, hello Tower of Babel
On Friday, 25 May 2018, Klout was put to bed. For those that weren’t in on the joke, Klout was ...
Design thinking: what’s the idea?
Design thinking is a methodology that can be used to create solutions to problems. It is called design thinking ...
5 Ways to Own Your Brilliance beyond a 9-to-5
Business advice from someone who has been there and done that Due to the growing global economy and the ...
