Full time learning from an accredited institution
Advanced Diploma in Marketing & Advertising Communications
Marketing & Advertising Communications is all about the relationship between consumers and brands. In this flagship and highly respected Advanced Diploma, you’ll immediately be exposed to the scope of the industry and the vibrant people in it. Enhancement of personal skills takes place early on – maximising individual potential, team dynamics and presentation skills – all of which are highly valued in the industry.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
Your first step to becoming an advertising & marketing industry leader
Creating award-winning work starts with learning from the best in the business.
Experience cutting-edge processes in the industry, including IMC, viral, and digital marketing communication. This is achieved through interactive workshops where people present the business challenges facing them and look to Project Teams for solutions.
Career Options
- Marketing Researcher
- Marketing Executive
- Social Media Manager
- Media Planner
- Brand Manager
Admission Requirements
Minimum Admission Requirements Advanced Diploma (NQF Level 7):
- An appropriate Diploma or Bachelor’s Degree on NQF level 6.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Marketing Communication Strategy
– Strategic Marketing
– Entrepreneurial Marketing
– Digital Marketing
– Cause & Sustainable Marketing
– Content Marketing
Integrated Brand Communications Module
– IBC – Advertising
– Brands & Branding
-Strategic Planning
– Organisational Framework / WPL
Consumer Behavior And Research
– Market research & consumer behaviour
– Behavioural Science
– Data Analytics & CRM
Channel Planning And Acquisition
– Media Planning
– Digital Media Planning
– Earned Media / PR
-Practical Summative Simulation Assessment (Intermediate Challenge)
– Practical Summative Simulation Assessment (Advanced Brand Challenge)
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Advertising
Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Up-to-date statistics and eye-opening digital marketing case studies
- Deep dives into content mastery, advertising wonders, and the future of advertising
- Exclusive insights from marketing industry titans
- A powerful focus on elevating customer experiences and crafting meaningful engagements
Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.
Marketing is the creation and satisfaction of demand for your product, service, or ideas. If marketing is successful, it will create demand; this demand should translate into sales and, ultimately, revenue. Digital marketing offers an opportunity to tailor marketing campaigns to target specific customers. It also allows for more scope in terms of branding and public relations through content marketing. Digital marketing is a two-way communication between the brand and the customer, providing the business with valuable data that it can use to inform better product and service design.
The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.
The role of marketing is to inform, entice, educate, excite, and persuade people to buy services or products. Marketing aims to influence the perceptions of people in favour of the brand and its offering, with the ultimate goal of getting them to make a purchase (and continue to make purchases in the future and to become return customers).
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