Online learning from an accredited institution
Data Analysis
Data analysis, visualisation and storytelling are the ultimate power trio in influencing people and driving change. Data analysis uncovers insights; visualisation turns those insights into compelling visuals; and storytelling weaves them into narratives that resonate with your audience. Together, they transform raw numbers into actionable ideas, influencing decisions and sparking change.
“You cannot go wrong with R&Y. They are leaps and bounds ahead with their online course offerings. If you’re reading this take it as your sign to register and upskill yourself with a course that will upgrade your career if you want to advance and excel. Thank you R&Y!”
Masego Mokgatlha
Marketing Production Manager at Thornybush
Get an in-demand Red & Yellow certificate
Whether you’re just starting out or ready to dive into advanced concepts, this course equips you to analyse and interpret data to inform strategic decisions. You will learn to transform raw data into compelling visualisations, tell persuasive stories backed by solid evidence, and confidently present your ideas.
By the end of the course, you’ll not only be making smarter decisions but also solving problems with data-driven insights, setting you apart in any field.
What you’ll learn
- Use basic and more advanced data principles to analyse and interpret data in support of the development of strategies and tactics.
- Using online tools, translate insights from data into effective visualisations.
- Tell convincing data stories and sell your ideas supported by data.
- Use data to make better decisions and to solve problems in various contexts
This online course is perfect for:
- Anyone who works with data and creates stories within their workplace, but who is not a trained, experienced or professional data analyst.
- Data is all around us, and the importance has never been greater for professionals in all industry sectors to harness its power – from juniors who need to feed insightful information up the chain of command, to executives who need to inform smart decision-making so that they take the best course of action
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Introduction to Data Analysis
In the first module, you will explore the differences between data, information, knowledge, and wisdom; understand various types of data; and get an overview of key concepts like analytics, visualisation, and storytelling.
Collecting Data
Learn how data is generated, and discover best practices for collecting and managing data both offline and online. Explore data integrity, including quality assurance, data security, and the ethical considerations involved.
Basic Data Principles
This module delves into understanding context, framing problems, and generating insights. It covers data literacy, from preparing and managing different types of data to evaluating it, with a focus on descriptive data analysis and the importance of building relationships through data
Advanced Data Principles
Prepare to tackle more complex aspects such as inferential data analysis. Learn about probability, hypothesis testing, correlation, and regression.
Basic Data Visualisation
Module 5 introduces basic data tools and data visualisation applications that bring data to life. Develop foundational visual literacy to communicate insights effectively.
Advanced Data Visualisation
Dive deeper into advanced data visualisation tools and techniques, and learn how to create effective dashboards for strategic decision-making.
Storytelling and Reporting with Data
In this module, you will dive deeper into advanced data visualisation tools and techniques, and learn how to create effective dashboards for strategic decision-making.
Decision-Making & Data Leadership
The final module covers the principles of moving from knowledge to wisdom and translating data analysis into actionable insights. It concludes with business intelligence and performance management.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
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Digital marketing is a two-way communication between the brand and the customer, providing the business with valuable data that it can use to inform better product and service design. The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.
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