Online learning from an accredited institution
Digital Marketing
Our flagship Digital Marketing course is endorsed by IAB South Africa and has been designed by industry experts to kick-start your digital marketing career. Get all the knowledge and practical skills you need to implement an effective digital marketing strategy for your brand or business.
“This course has been incredible and I’ve fully enjoyed every project. It’s been super valuable and I’m going to be able to use all the concepts I’ve learned in a new business my wife is starting. I’m so excited to see its impact in practice. Please extend my thanks to all the lecturers and markers and I hope I get to do another course in the near future.”
Alan Edgar
ECD, TBWA
Get the Digital Marketing Certificate that guarantees career success.
In just 10 short weeks and over 8 modules you’ll get the practical skills to implement a winning digital marketing strategy. This course is built for anyone wanting to effectively market their brand or business.
What you’ll learn
- Learn which digital channels to use, and how best to use them – to raise awareness about your brand, engage with your target audiences, and effectively communicate your unique offering
- Become a fully rounded digital marketer and gain a range of sought-after skills: Social Media Marketing, SEO, Online Advertising, and Digital Marketing Strategy
- Discover hundreds of online best practices, tools, strategies, and creative marketing opportunities
Who should take this course?
- Anyone who needs a solid grounding in Digital Marketing.
- Traditional marketers looking to build foundational digital skills
- Professionals looking to pivot into digital marketing
- Digital marketers looking to sharpen their skills with up-to-date knowledge
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Strategy
- Understand digital marketing strategies and their importance
- Understand why customers make the choices they do
- Explain the importance of data in a customer-centric organization
Planning Digital Assets
- Learn about the different means of collecting and analyzing data for market research
- Ensure digital assets are engaging and user-friendly
Capitalising on Digital Assets
- Recognise and implement the qualities of effective web design
- Understand important principles of mobile-specific channels
- Know and identify what mobile channels are available for marketers
- Learn about the various types of eCommerce across different channels
Speaking to Your Audience of One
- Write engaging copy suited to readers in a digital context and to search engines
- Plan, research, and implement an effective SEO strategy across text and other content
- Explain why CRM is essential for any business and how it creates and improves positive customer relationships
- Appreciate the role that customers play in shaping and steering your Business
Direct Marketing
- Implement a content marketing strategy that engages and creates value for customers
- Understand how successful online videos are produced
- Structure and design an effective marketing email
- Use mobile to tie into and enhance your direct marketing campaigns
Social Media
- Learn the best ways to engage with audiences on the top social media platforms
- Create a social media strategy
Online Advertising
- Advertise your brand on search engines with search ads and across the web using display advertising
- Know which business objectives can be met with online advertising
- Learn about the various ad formats, payment models, and ad types available
- Create best-practice ads to be displayed on the top social media Platforms
Optimisation
- Discover how to pick the right test for specific goals and purposes
- Perform conversion optimization step by step to improve marketing efforts
- Understand the basics of how to approach Google Analytics and some other analytics platforms
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Digital Marketing
Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Up-to-date statistics and eye-opening digital marketing case studies
- Deep dives into content mastery, advertising wonders, and the future of advertising
- Exclusive insights from marketing industry titans
- A powerful focus on elevating customer experiences and crafting meaningful engagements
Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.
Digital marketing is powerful in two fundamental ways. Firstly, the audience can be segmented very precisely, even down to factors like current location and recent brand interactions, which means that messages can (and must) be personalised and tailored for them.
Secondly, the digital sphere is almost completely measurable. Every minute and every click by a customer can be accounted for. In digital marketing, you can see exactly how various campaigns are performing, which channels bring the most benefit, and where your efforts are best focused. Cumulatively, access to data that measures the whole customer experience should lead to data-driven decision making.
Digital marketing is a two-way communication between the brand and the customer, providing the business with valuable data that it can use to inform better product and service design. The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.
Explore related courses
Explore our latest blog posts
30 Years & 30 Alumni: 1994 – 2003
In celebration of 30 years of Creative Magic & ...
30 Years of Red & Yellow
For three decades, Red & Yellow has taught ...
5 Reasons why our online BCom Marketing degree is perfect for South African school leavers
Marketing is an exciting discipline, offering the perfect fit for ...