Online learning from an accredited institution
Marketing Strategy Course
The ideal course for ambitious marketers and brand managers. Learn the essential strategic skills to develop a marketing strategy that adds an edge to your business. In just 6 weeks, you’ll know how to master the art of crafting a successful brand identity and use tools that identify the gaps, risks, and challenges that impact your business.
This 6-week online course will equip you with the skills to successfully understand, plan, implement, and monitor basic marketing strategy, using a range of channels and online tools to creatively drive your brand forward
“Everything worked perfectly. The weekly chats were great and insightful. The way the course is laid out is also really good and clear. The videos to explain and provide more information really helped a lot.”
Kirsten Lisa Carlson
General Manager – Africa at Omnicom Media Group
Accelerate your career and get a Certificate that gives you a competitive edge.
This IAB endorsed 6-week course gives you the vital tools to identify whether your business is implementing the right marketing strategy for success. Learn how to create value through your content and execute creative marketing campaigns that stand out and capture your audience’s attention.
What you’ll learn
- Understand the research, planning, and creative aspects of marketing strategy
- Compile a comprehensive, practical marketing strategy
- Use a series of models, tactics, and approaches to reach the right people using the right marketing channels
- Constantly iterate, optimize, and improve your marketing efforts, using sound insights and data-driven decision-making
This course is perfect for:
- Current or aspiring marketers
- Traditional marketers who want a better understanding of modern marketing tactics
- Brand/marketing managers and people in similar roles who want to promote their companies more effectively (both offline and online)
- Small-business owners and entrepreneurs who want to improve their marketing efforts
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Introduction to Marketing
- Understand and explain key marketing concepts
- Set clear, achievable goals for your marketing efforts
- Understand the importance and purpose of a marketing strategy
- Interrogate the key components of your marketing plan
Strategic Thinking
- Identify the many internal and external factors that affect a brand’s marketing strategy
- Dissect the four pillars that make up the context in which the business operates
- Use effective thought models and tools to analyze and find marketing gaps, risks, challenges, and opportunities
- Defining and creating a brand identity and value proposition that resonates with your audience
- Apply a range of conceptual approaches to creating your marketing Strategy
Developing the Strategy
- Choose the right mix of marketing channels for your campaign, brand, or objective
- Understand and use a wide range of digital, mobile, and offline marketing channels
- Use a range of tools and models to assess whether your marketing strategy is succeeding
- Optimise and iterate your strategy to constantly improve results
Creative Strategy
- Conceptualise fresh, exciting creative ideas for marketing strategies
- Use the power of storytelling to engage audiences
- Understand the role of visual design and copywriting in marketing
- Create value through content and creative executions, endearing your audience and building a strong relationship with them
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
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The purpose of a marketing strategy is to reach the brand’s target market and turn people into buyers of the business’ product/s and/or service/s. It uses the business and brand strategy to determine its objectives and then packages the value proposition and offering to the market. The marketing strategy also addresses business and brand challenges or objectives.
An effective strategy involves making a series of well-informed decisions about how the brand, product, or service should be promoted. A brand that attempts to be all things to all people risks becoming unfocused or losing the clarity of its value proposition. It is therefore important to be authentic when presenting your brand and offering to the market – especially in the digital age – because of its reach. Connecting with people should be your number one priority.
A marketing strategy should be constantly iterating and evolving. Since the internet allows for near-instantaneous feedback and data gathering, marketers should constantly be optimising and improving their online marketing efforts to remain relevant in consumers’ minds.
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