Full time learning from an accredited institution
National Certificate in Digital Marketing
Created by leading industry experts, this first-of-its kind 1 year NQF 5 on campus qualification is highly respected. With it, you’ll gain world-class knowledge and the expertise you need to be an effective and professional digital marketer.
Benefit from the flexibility of being able to study in your own time and apply what you learn to your daily tasks. Get a taste for real-world assignments, research projects, written tests & other assessments that allow you to use and build upon your skills. You’ll also get the opportunity to participate in regular interactive ‘live chat’ sessions with our content creators and others, which will allow you to deepen your understanding and debate issues relevant to each module.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
Master a new way of empathy led problem solving for businesses.
This fully accredited deep-dive into Digital Marketing will give you industry-relevant knowledge, expose you to international best practices (in the South African context), and teach you theoretical foundations, practical techniques, and skills relevant to the digital reality.
Career Options
- Digital Marketing Manager
- Social Media Manager
- SEO Specialist
- Digital Strategist
- Content Marketer
- Client Service
- Paid Media Manager
Admission Requirements
Minimum Admission Requirements National Certificate (NQF Level 4):
- A valid National Senior Certificate with a minimum of a diploma or higher certificate endorsement as gazetted for admission to Higher Education, certified by Umalusi. A motivational letter is also required.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
THE MARKETING ENVIRONMENT AND TODAY’S CONSUMER
– Creative Thinking
– Digital Marketing Strategy
– The importance of the customer
– Presenting your ideas
DIGITAL MARKETING TACTICS
– Copywriting
– Online revolution (UX & Web development)
– Content marketing + SEO
– Direct marketing
– Social media marketing
CAMPAIGNS + CLIENT SERVICES
– Paid media
– Campaign optimisation
– Client services
– Contracting suppliers
PROJECT MANAGEMENT + FINANCE
– Project Management
– Financial Management
– Portfolio of evidence week
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Digital Marketing
Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Up-to-date statistics and eye-opening digital marketing case studies
- Deep dives into content mastery, advertising wonders, and the future of advertising
- Exclusive insights from marketing industry titans
- A powerful focus on elevating customer experiences and crafting meaningful engagements
Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.
Advertising and marketing were once the domain of a few powerful people who told customers what they wanted. Customers are no longer told what they want. The pervasiveness of digital technology has empowered the customer when it comes to making purchasing decisions. They tell businesses what they want, how, and when.
Marketing and digital marketing, in particular, has created a symbiotic relationship between businesses and their customers. The proliferation of digital tools and the internet has opened a free-flowing, two-way marketing channel into our daily lives.
Digital marketing does not deviate much from traditional marketing. However, it does offer unique opportunities that used to be more difficult to execute. For example, marketing campaigns can now be easily tailored to target specific customers, ‘attention for value’ can be leveraged to create consumer demand, and the customer experience can be personalised and leads to a far higher return on investment.
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