Online learning from an accredited institution
Product Management Course
You may have heard the phrase “most new products fail”, and it’s because of poor product management.
The principles of good product management extend from physical products to software, and truly excellent product managers know how to connect market needs with brilliant solutions. The result? Products that simply will not and do not fail. With Red & Yellow’s fresh new Product Management online short course you’ll learn how to manage products through each stage of the development process, from strategy and research to marketing and product liftoff.
“We headhunt only the best talent, to not only fill the client’s brief, but also to attract the best talent fit for the company culture. One of these measures is looking for the prestigious Red & Yellow qualification. We find that these candidates are far more equipped not only on a skills level, but an interpersonal level as well. A Red & Yellow qualification really goes a long way.”
Warren Volkwyn
Global Creative Recruiter – The Talent Boom
You may have heard the phrase “most new products fail”, and it’s because of poor product management.
The principles of good product management extend from physical products to software, and truly excellent product managers know how to connect market needs with brilliant solutions. The result? Products that simply will not and do not fail.
With Red & Yellow’s fresh new Product Management online short course you’ll learn how to manage products through each stage in the product development lifecycle. Learn how to be a product management changemaker at the levels of conceptualization and strategy, product research, product marketing, and product lift-off.
Get the Product Management Certificate that guarantees career success.
This 12-week online short course is packed with the toolkits you need to successfully create and manage products. If you’re a product owner looking to build skills or brush up on the latest ones, or someone keen to get your start in product management, this course will teach you everything from the fundamentals to agile methodologies for multiple product iterations.
What you’ll learn
- Navigate the product management landscape and learn the fundamental skills to establish yourself as a product manager.
- Manage each stage of the product development life cycle.
- Formulate a crystal-clear product strategy.
- Create and manage a product roadmap.
- Use storytelling in product propositioning.
- Manage, market, and launch a product for maximum impact.
This course is perfect for:
- Existing product managers who need to brush up on their skills
- Engineers, analysts, designers, and other specialists looking to develop broader, cross-disciplinary management skills to advance their careers.
- Product owners wanting to move into product management.
- Individuals with a keen interest in product management.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Profile Of A Product Manager (1 week)
Product managers are key role players in the process of realizing product visions.
- Look at the role of product managers, and how this differs from the role of product owners and other related roles.
- This is a theoretical introduction.
Managing The Product Development Life Cycle (1 week)
- Hone in on the product development life cycle, and how to manage each of its stages.
- Discover how prominent products are managed throughout their life cycles by engaging with contemporary case studies and exciting examples.
- This is a theoretical module.
Tricks Of The Trade: Product Concept And Strategy (1 week)
- Look at ways in which to formulate a clear product strategy.
- Engage with best practices when strategizing and learn to avoid the pitfalls.
- Learn how to use online tools that facilitate product management at the level of concept and strategy.
- This is a practical module.
Tricks Of The Trade: The Product Roadmap (1 week)
- Learn how to build, navigate, and manage a product roadmap that reflects the vision and direction of a product over time.
- Introduction to online tools that support product road mapping, such as Confluence and Notion.
- This is a practical module.
Tricks Of The Trade: Product Storytelling (1 week)
- Learn how to leverage stories garnered from market research, customer interviews, and competitor research for impactful product value propositioning.
- Learn how to navigate useful online tools that support product storytelling.
- This is a practical module.
Tricks Of The Trade: Product Marketing (1 week)
- In large companies, product managers work closely with product marketers. In smaller companies, however, the two roles may overlap.
- Discover useful strategies for developing marketing content around a product, such as messaging for explainer videos, social media, websites, and white papers.
Tricks Of The Trade: Product Lift-Off (1 week)
- Learn how to launch a product for maximum impact.
- Learn how to build launch-date momentum and launch-day activities, and work on support plans.
- This is a practical module and will demonstrate the use of relevant online tools that support product liftoff.
Agile Product Management (1 week)
- This module is a brief overview of agile methodology in product management.
- You will learn the basics of managing a product through multiple iterations.
- This is a practical module, and content will be supported by the demonstration of useful online tools.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
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The design of the product or service itself is, arguably, a function of marketing – this is where meaningful benefits and value for the customer are created. Once the product or service exists, you need to get it into customers’ hands and motivate them to pay for it. Even better, you need to convince the customer that your product, service, or organisation is superior to your competitors. To do this, you need to convince the customer of your product’s benefits and value. The value that a marketer should seek to create should be equal to or even greater than the cost of the product to the consumer. Doing this often and consistently will grow trust in and loyalty towards the brand and create strong brand equity.
The goal of a business is to sell services and products to generate a profit. Marketing is the sum total of activities and strategies that a business undertakes to encourage people and other businesses to buy (and continue buying) its products and services. Every business benefits from marketing, and each one needs to create a tailored mix of approaches and tactics that suit it, its budget, its offering, and its target customers.
The role of marketing is to inform, entice, educate, excite, and persuade people to buy services or products. Marketing aims to influence the perceptions of people in favour of the brand and its offering, with the ultimate goal of getting them to make a purchase (and continue to make purchases in the future and to become return customers).
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