Online learning from an accredited institution
Public Relations
With the ever increasing prominence of digital channels, the nature of public relations has shifted over the last couple of decades. It has meant that the modern public relations practitioner must be well-versed in digital communication, yet also be grounded in the fundamental principles of public relations.
In this course, you will learn to craft compelling stories that resonate, build and maintain strong relationships with influencers and the media, and write impactful
press releases that get noticed.
“I wanted to benchmark my own knowledge gained since I entered the digital marketing space several years ago, and as a freelancer who needs to manage my time very carefully, the Red & Yellow courses provided the right duration for me with a realistic time commitment each week. I also really appreciate the post-qualifying benefits that Red & Yellow offers alumni by way of a supportive learning community that goes beyond the course itself.”
Angela Blake
Freelance Marketing Manager
Get an in-demand Red & Yellow certificate with this course
You will also dive into the art of creating and managing social media campaigns, using analytics to optimise your strategies. Plus, you’ll gain the skills to identify and combat fake news, manage crises, and safeguard your brand’s reputation in an increasingly complex digital landscape.
Whether you’re looking to break into PR or level up your skills, this course provides the practical knowledge and hands-on experience needed to thrive in today’s PR environment.
What you’ll learn
- Develop and execute comprehensive PR strategies tailored to various media landscapes.
- Build and maintain strong relationships with influencers, journalists, and other stakeholders.
- Craft compelling narratives and press releases that resonate with target audiences.
- Implement effective social media campaigns that support PR objectives.
- Use AI tools to enhance PR efforts and analyse digital PR performance.
- Identify and manage risks associated with PR, including handling fake news and disinformation
This online course is perfect for:
- Aspiring PR professionals who want to break into the industry with a strong foundation in modern public relations practices.
- Marketing graduates looking to specialise in PR and enhance their storytelling and media relations skills.
- Social media managers aiming to expand their expertise in digital PR and campaign management.
- Entrepreneurs who want to effectively manage their brand’s public image and handle media relations.
- Communications officers in organisations looking to upskill in digital PR, crisis management, and AI-driven strategies.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Welcome to Public Relations
Framing Public Relations
Master the art of building strong, lasting relationships with influencers, journalists, and key stakeholders. Learn how to effectively communicate, network, and establish credibility, setting the stage for successful PR campaigns
Relationship Building for PR
Harness the power of storytelling to craft compelling narratives that captivate audiences. This module teaches you how to create impactful brand stories that resonate, driving engagement across various media platforms.
Content Creation for PR
Discover the art of writing impactful PR messages in various formats, including leveraging the power of storytelling to craft compelling narratives that captivate audiences. This module teaches you how to create impactful brand messages and stories that resonate, driving engagement across various media platforms.
Media Relations
Write killer digital press releases that grab attention and get results. Dive into the essentials of online newsrooms and learn how to leverage digital platforms to boost your PR reach and impact.
Social Media Campaigns for PR
Supercharge your PR efforts with strategic social media campaigns. This module covers platform specific strategies, audience engagement, and community management, equipping you to create campaigns that resonate and deliver.
Public Relations Situational analysis and evaluation
Unlock the power of data in PR. Learn to track, analyse, and optimise your campaigns with PR analytics, using key metrics and tools to measure success and refine your strategies.
AI in Public Relations: The Benefits and Risks of Change
Step into the future of PR with AI-driven strategies. Discover how AI can streamline your PR tasks, enhance audience insights, and boost personalisation while navigating the ethical landscape of AI in public relations.
Issue and Crisis Management
Stay ahead of potential PR pitfalls and navigate crises like a pro. This module equips you with strategies to combat fake news, manage backlash, and develop robust crisis management plans that protect your brand’s reputation.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
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Digital marketing is powerful in two fundamental ways. Firstly, the audience can be segmented very precisely, even down to factors like current location and recent brand interactions, which means that messages can (and must) be personalised and tailored for them.
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Digital marketing is a two-way communication between the brand and the customer, providing the business with valuable data that it can use to inform better product and service design. The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.
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