Online learning from an accredited institution
Responsible Influencer Marketing
Influencer marketing continues to grow across media channels, but how can you ensure that your content is up to standard and within advertising best practice?
This nano course, presented in partnership with the Advertising Regulatory Board (ARB), unpacks what responsible influencer marketing involves. You’ll explore key topics such as the difference between paid-for and not-paid-for communication (and its implications for the influencer), the impact of the ARB on influencers, relevant regulations like the Code of Advertising Practice, and the ARB’s responsible influencer programme.
“Absolutely loved my Red & Yellow online course! I did it all the way from the Netherlands while working full time so it’s definitely possible to do it in between your normal tasks. The team is super supportive and understanding if you need more time to complete specific assignments. Would definitely recommend!”
Noluyanda Nolu Roxwana
Campaign Manager at Studyportals
Future-proof, modern & practical skills your career will benefit from
This nano course is perfect for both aspiring and established marketers who want to be responsible and credible influencers. It will help you adhere to the relevant industry rules and standards, so as to build and maintain your credibility among your audience and therefore enhance your influence and personal brand.
What will be covered:
- Couch discussion with the ARB
- An introduction to responsible influencer marketing
- The role of the ARB and regulatory frameworks
- Influencer responsibilities and compliance
- The responsible influencer programme
- Relevant resources
- Case study
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Nano Course Curriculum:
Course outcome
By the end of this course, learners will be able to:
- Apply the Code of Advertising Practice to influencer marketing so that paid-for communication is done ethically and responsibly.
Assessment strategy
Students will be required to answer a maximum of five meaningful, practical quiz questions at the end of the nano course
Notional Minutes
-
- 2 minutes to read a thought-provoking opening ‘vignette’ / scenario to activate prior knowledge.
- 45 minutes to watch a 40 minute video.
- 8 minutes to read a short, impactful written summary of the key points taught in the video.
- 5 minutes to complete the informal formative quiz.
Who you’ll meet
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Ready to stand out from the crowd?
Please fill out the form below to express your interest in this course.
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