Online learning from an accredited institution
Sustainable Marketing Course
What is the future of marketing? In today's ever-evolving landscape, the intersection between marketing and sustainability is undeniable. Our role as marketers goes beyond transactions; it’s about honesty, integrity, and community empowerment.
This Sustainable Marketing online short course will equip you with the skills required to shape the future of marketing - a future where a brand’s impact extends beyond profit to better the world. It teaches how brands can align their values across the value chain, and move beyond product promotion to champion broader societal challenges with sustainability at the core.
Over 10 weeks, you’ll learn how sustainability isn’t just about being eco-friendly; it’s about marketers promoting products and services that genuinely enrich individuals and communities.
“Absolutely loved my Red & Yellow online course! I did it all the way from the Netherlands while working full time so it’s definitely possible to do it in between your normal tasks. The team is super supportive and understanding if you need more time to complete specific assignments. Would definitely recommend!”
Noluyanda Nolu Roxwana
Campaign Manager at Studyportals
Learn strategies that influence ethical behavioural change for the businesses of tomorrow
Gaining the marketing skills fit for tomorrow’s world starts with studying at Red & Yellow, and Sustainable Marketing is your key to future-proofing your career.
This course is suited for marketers, branding pros, innovators, and sustainability enthusiasts seeking an understanding of sustainability’s role in marketing. With it, you’ll get the skills you need to build businesses of the future.
What you’ll learn
- Harness the power of sustainability in marketing, becoming an expert in strategies that transform brands and drive social and environmental change.
- Elevate brands by mastering responsible branding and ethical marketing, aligning with conscious consumers, and winning trust.
- Learn the secrets to inspire consumer behavior change, fostering eco-conscious habits that benefit individuals and communities.
- Master social media activism, content marketing, and AI to amplify sustainable marketing.
- Measure and effectively communicate triple bottom line impact, giving brands a competitive edge in the world of sustainable marketing
This course is perfect for:
- Marketers, branding professionals, innovators, and sustainability enthusiasts seeking a comprehensive understanding of sustainability’s role in marketing.
Important Prerequisites:
- A foundational understanding of marketing concepts is recommended, but not mandatory.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Comprehensive Sustainability Foundations (1 Week)
- You will be introduced to the foundations of sustainability and why it matters.
- You will learn about the intersection of sustainability and marketing.
- In doing so, you will learn about environmental, social, and economic sustainability perspectives.
Sustainable Product And Service Design (1 week)
- You will learn about sustainable design and innovation.
- You will explore eco-design principles, learn about circular economy concepts, and discover how to create products with positive environmental and social impacts.
Supply Chain Sustainability And Consumer Communication (1 week)
- You will learn about sustainable supply chain strategies, ethical sourcing, and transparent communication.
- You will learn how to adhere to ethical principles and certifications, and effectively communicate your sustainable practices to consumers.
- You will learn about the profound impact that supply chain sustainability has on brand image and consumer perception.
Consumer Behavior Change And Ethical Engagement (1 week)
- You will learn about the psychology of consumer behavior, discover inclusive marketing strategies, and inspire responsible choices that foster a sense of social and environmental responsibility.
Impactful Sustainability In The Digital Age (1 Week)
- You will learn how to leverage social media for sustainability campaigns, master content marketing for sustainable brands, and discover the transformative and dangerous role of using AI to enhance sustainability efforts.
- You will learn more about digital platforms, websites, email marketing, and emerging technologies for sustainable brand communication.
Measuring Beyond Profit (1 Week)
- You will be introduced to sustainable metrics, reporting standards, and effective communication to measure and convey the impact of marketing efforts on the environment, society, and the bottom line.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
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The time to take a refreshed look at a business’ commitment to brand authenticity as well as social responsibility and environmental causes is now. Ethics and moral discipline for marketing in the metaverse will be essential to brands and their customers. Marketers will need to dedicate themselves to the greater good, rather than only the bottom lines, to deliver long-term value and sustain brand relevance into the future.
Based on the set of standards for ethical norms and values set by the American Marketing Association, it is essential that we are reminded of the core values that govern marketing, namely:
- Marketers should do no harm. In that, embodying high ethical standards and adhering to all laws and regulations in the decisions we make is fundamental to this practice.
- Trust should be fostered in the marketing system. Avoid deception in product design, pricing, communication, and delivery of distribution.
- Hold on to ethical values. Build relationships while also enhancing consumer trust in the integrity of marketing by acknowledging these core values: honesty, responsibility, fairness, respect, transparency, and citizenship (AMA, 2021))
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