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16 WEEKSAre you looking to make yourself more marketable and build sought-after skills while expressing your creativity? This course from Red & Yellow will set you apart with both theoretical knowledge and hands-on application using Adobe software. With it, you’ll find yourself with a marketable and practical skill-set that’s in demand across industries. Included in the Course: a FREE Adobe Illustrator Creative Cloud Licence so that you can easily master the software.
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10 WEEKSOur flagship Digital Marketing course is endorsed by IAB South Africa and has been designed by industry experts to kick-start your digital marketing career. Get all the knowledge and practical skills you need to implement an effective digital marketing strategy for your brand or business.
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10 WEEKSHeighten engagement, amplify ROI, increase exposure, and reach new audiences. This 10-week online course from Red & Yellow will take your social media from conventional to compelling by teaching you a range of practical tools, strategies, and valuable tactics. You will gain a wealth of skills and knowledge through highly practical coursework.
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11 WEEKSIn partnership with global award-winning agency Incubeta, Red & Yellow presents a 10-week online short course in next-level Performance Marketing. Learn the latest skills in targeting the right audiences at the right time to deliver on increased ROI, and gain industry tips and techniques to get results for your brand or business using paid (performance) marketing.
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10 WEEKSAdvance your career with our 10-week User-Experience Design online course. Get an industry-respected certificate and the practical skills and know-how to design a unique user experience. Learn the principles behind how your users think, behave, and engage, and get the practical knowledge to apply this, to design positive user interactions for your brand.
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7 WEEKSA critical skill necessary to find new solutions to old problems Creative thinking is consistently rated as one of the top ten most important skills of the coming decades. Why? In a world changing as constantly as ours, you need to be able to move beyond the way you’ve always done things and approach problems from a new perspective. Completing this Creative Thinking online short course will change the way you see problems in business and lay the runway for implementing better solutions.
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11 WEEKSRed & Yellow presents a data course made for modern marketers. Understanding data is no longer a nice to have – it’s a crucial skill for each and every business in today’s working world. If you’re looking to harness the power of data and information, this online short course will equip you with the skills you need to gather and present data, the elements of reporting and storytelling, as well as how to take data and transform it into actions with business intelligence. People hear statistics, but they feel stories. In the context of marketing, data storytelling is one of the best ways to deliver an intuitive understanding of your campaign and other marketing-related results—not only does it communicate the value of your services in a thought-provoking way, but it also creates a level of transparency and accountability between you and your clients. In order to craft compelling marketing data stories, you first need to master marketing data analysis. This course will teach you just that. Learn how to collect, analyze, interpret, and use marketing data to drive decision-making, problem-solving, and marketing strategy development.
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10 WEEKSAll we’ve been hearing about lately is “design thinking”, yet most people don’t know what it means. Design thinking is not graphic design − it’s about transforming the way you think, building empathy with users, and creating and testing prototypes before applying novel solutions. Within 10 weeks you’ll have grasped the concept and practice of design thinking and be able to transform the way your business operates and how you make crucial decisions with your users in mind. Design Thinking is a methodology that relies on a human-centered approach to find innovative solutions to problems. It applies to absolutely everything - be it product design, a government service, or corporate raison d’etre.
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13 WEEKSWhat does the future look like for designers and creatives? To thrive in the Metaverse, you’ll need the tools to create objects and more for new virtual environments. In this 12-week course, you will learn the skills required to design virtual environments, assets, and avatars, and to create a unique collection of digital artworks that you can trade in the Metaverse.
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13 WEEKSBuild strong, trusting brand-consumer relationships with strategic copywriting skills and an effective digital content strategy Content is a critical part of any marketing strategy, and people who upskill in this field are guaranteed to be noticed by top businesses. The 12-week Digital Content and Copywriting course covers the strategic copywriting and content creation skills necessary to plan, create, and implement an effective digital content strategy. At the end of this course you’ll be able to create engaging, winning copy and content as well as set up a content marketing plan and manage communities, with the end goal of building strong, trusting brand-consumer relationships.
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6 WEEKSGetting your start in digital marketing is easier than ever with Red & Yellow. We’ve made things simple in this 6-week course that’s focused on the fundamentals, teaching you how to start planning and implementing groundbreaking digital marketing strategies. This online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content.
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16 WEEKSDigital marketing is in a constant state of flux. While the foundational principles remain constant, staying on top of your game requires keeping up with the trends and constant new developments. This course will take you from a competent digital marketer to an expert in the field. Learn how to take your digital marketing strategies to the next level, become more adept at mastering the algorithms and quirks of tech platforms, and ultimately drive greater ROI. This “Rolls Royce” of Digital Marketing courses will take you from “competent” to specialist. You’ll gain an in-depth understanding of how to create powerful digital marketing strategies, campaign planning, and strategic implementation that will get you the results you want.
