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11 WEEKSYou may have heard the phrase “most new products fail”, and it’s because of poor product management. The principles of good product management extend from physical products to software, and truly excellent product managers know how to connect market needs with brilliant solutions. The result? Products that simply will not and do not fail. With Red & Yellow’s fresh new Product Management online short course you’ll learn how to manage products through each stage of the development process, from strategy and research to marketing and product liftoff.
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11 WEEKSGet the tools, tactics, and techniques to execute a successful project plan. In just 10 weeks you’ll learn how to adjust, adapt, and manage scope, expectations, resources, time, and unexpected obstacles. Learn one of the most versatile and marketable skills from leaders in the industry. You’ll learn how to structure a plan of action for achieving the optimal outcome, factoring in the constraints of time, resources, and budget. As we know, even the best-laid plans aren’t immune to unanticipated external and internal factors that pop up in the implementation phase, you’ll learn how to spot danger signs, and how to adjust and adapt your approach accordingly. You’ll also learn the art of communication, and how to tailor the message to the various stakeholders so that they get the information they need, and you get the best results.
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2 YEARSThe Project Management Programme is designed to equip professionals with the expertise, tools, and real-world experience needed to manage projects with confidence in today’s fast-paced business environment. Through dynamic modules, you’ll master essential project management skills, from strategic planning and resource allocation to stakeholder engagement and risk management. You’ll gain insights into effectively leading teams, streamlining workflows, and ensuring projects are delivered on time, within scope, and aligned with business objectives
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2 WEEKSEver feel like your AI interactions fall flat, missing the nuance and precision you need? Our Basic Prompt Engineering micro course tackles this head-on by teaching you how to craft prompts that draw out the AI’s full potential. No more vague or irrelevant responses – learn to guide AI to produce exactly what you envision, every time. With our expert training, you'll transform your approach to AI, making it a reliable and powerful partner in your creative and professional projects.
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11 WEEKSWith the ever increasing prominence of digital channels, the nature of public relations has shifted over the last couple of decades. It has meant that the modern public relations practitioner must be well-versed in digital communication, yet also be grounded in the fundamental principles of public relations. In this course, you will learn to craft compelling stories that resonate, build and maintain strong relationships with influencers and the media, and write impactful press releases that get noticed.
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3 WEEKSEver wondered how certain brands strike a balance between humor and offense? Who defines the dos and don'ts, and oversees misconduct while promoting ethical conduct? Our new Responsible Advertising micro-course is here to bridge your skills gap and master your understanding of the Code and avoid misleading claims in advertising. It’s exclusive to Red & Yellow and endorsed by the Advertising Regulatory Board, and perfect for marketing and advertising professionals looking to understand how to navigate issues relating to Intellectual Property law in the advertising context. MAC Sector businesses can recognise the price of the course towards their RSM spend for B-BBEE purposes.
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1 HOURInfluencer marketing continues to grow across media channels, but how can you ensure that your content is up to standard and within advertising best practice? This nano course, presented in partnership with the Advertising Regulatory Board (ARB), unpacks what responsible influencer marketing involves. You’ll explore key topics such as the difference between paid-for and not-paid-for communication (and its implications for the influencer), the impact of the ARB on influencers, relevant regulations like the Code of Advertising Practice, and the ARB’s responsible influencer programme.
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7 WEEKSAre you looking to win customers, close deals and build successful client relationships that drive revenue for your business? This course, developed in collaboration with seasoned sales professionals, will set you on the path to sales and client relationship success. After five short weeks, you’ll be prepped and ready to up your sales game.
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10 WEEKSLearn the basic skills to improve your website’s search engine rankings Websites are ranked and indexed constantly based on ever-changing algorithms designed to ensure that search engine results are accurate and value-adding. To get your website to the top of the list, you need the most up-to-date skills taught by pros to understand how search engines crawl and index your content, and how they decide what’s going to be most useful and relevant for their users. In just 10 weeks you’ll learn everything from relevance to authority and accessibility and be able to craft SEO strategies that will get your content to the top of the list.
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10 WEEKSIn partnership with digital transformation practice DYDX, Red & Yellow presents a 10-week online short course made to develop better solutions for real and modern customer problems. Service Design is a methodology and a critical skill that ties together human, digital, and physical interactions, over time and is a crucial way of thinking that will not only create memorable experiences but ones that are delivered optimally and that meet your customer's needs at every touchpoint.
