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11 WEEKSWith the ever increasing prominence of digital channels, the nature of public relations has shifted over the last couple of decades. It has meant that the modern public relations practitioner must be well-versed in digital communication, yet also be grounded in the fundamental principles of public relations. In this course, you will learn to craft compelling stories that resonate, build and maintain strong relationships with influencers and the media, and write impactful press releases that get noticed.
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3 WEEKSEver wondered how certain brands strike a balance between humor and offense? Who defines the dos and don'ts, and oversees misconduct while promoting ethical conduct? Our new Responsible Advertising micro-course is here to bridge your skills gap and master your understanding of the Code and avoid misleading claims in advertising. It’s exclusive to Red & Yellow and endorsed by the Advertising Regulatory Board, and perfect for marketing and advertising professionals looking to understand how to navigate issues relating to Intellectual Property law in the advertising context. MAC Sector businesses can recognise the price of the course towards their RSM spend for B-BBEE purposes.
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1 HOURInfluencer marketing continues to grow across media channels, but how can you ensure that your content is up to standard and within advertising best practice? This nano course, presented in partnership with the Advertising Regulatory Board (ARB), unpacks what responsible influencer marketing involves. You’ll explore key topics such as the difference between paid-for and not-paid-for communication (and its implications for the influencer), the impact of the ARB on influencers, relevant regulations like the Code of Advertising Practice, and the ARB’s responsible influencer programme.
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7 WEEKSAre you looking to win customers, close deals and build successful client relationships that drive revenue for your business? This course, developed in collaboration with seasoned sales professionals, will set you on the path to sales and client relationship success. After five short weeks, you’ll be prepped and ready to up your sales game.
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10 WEEKSLearn the basic skills to improve your website’s search engine rankings Websites are ranked and indexed constantly based on ever-changing algorithms designed to ensure that search engine results are accurate and value-adding. To get your website to the top of the list, you need the most up-to-date skills taught by pros to understand how search engines crawl and index your content, and how they decide what’s going to be most useful and relevant for their users. In just 10 weeks you’ll learn everything from relevance to authority and accessibility and be able to craft SEO strategies that will get your content to the top of the list.
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10 WEEKSIn partnership with digital transformation practice DYDX, Red & Yellow presents a 10-week online short course made to develop better solutions for real and modern customer problems. Service Design is a methodology and a critical skill that ties together human, digital, and physical interactions, over time and is a crucial way of thinking that will not only create memorable experiences but ones that are delivered optimally and that meet your customer's needs at every touchpoint.
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10 WEEKSHeighten engagement, amplify ROI, increase exposure, and reach new audiences. This 10-week online course from Red & Yellow will take your social media from conventional to compelling by teaching you a range of practical tools, strategies, and valuable tactics. You will gain a wealth of skills and knowledge through highly practical coursework.
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2 YEARSIf you love creating and would like to apply your passion to the infinite opportunities that software development brings for creating innovative and useful products, then this programme is for you! This accredited qualification will teach you the essential skills and in-depth knowledge to excel in the ever-evolving tech industry. You will build a solid foundation in computing systems and desktop software, then advance to specialised topics like automated web scraping, HTML5 development, and software design using UML.
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8 WEEKSLooking to better understand the business of sport & entertainment? Sports sponsorship can be an exceptionally effective marketing tool, helping to build brands and relationships. People see hundreds of advertising messages every day, but sport offers the chance to overcome ad overload, speak to real emotions, and enhance storytelling. Learn why sports sponsorship is such a powerful promotional tool and equip yourself with tools to make it a compelling addition to your brand’s marketing strategy.
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6 WEEKSStorytelling for Impact and Influence is designed to transform the way you communicate, helping you craft compelling narratives that inspire action. Whether you’re looking to connect with an audience, lead with authority, or build a memorable brand, this course will give you the tools to make your stories stick.
