Our online BCom marketing degree emphasises future-focused capabilities and covers essential areas such as business, economics, marketing, accounting, strategic brand management, project management, and information systems. The result? A degree that embraces the evolving business landscape with a specialist focus on marketing.

This degree empowers students with knowledge of marketing best practices and assignments grounded in real-world cases and simulations. Built by industry experts, our online BCom Marketing degree equips you with cutting-edge expertise and is designed with your lifestyle in mind. You can tailor your education over three, four or six years, ensuring you can seamlessly balance your studies with existing commitments.

Read on for some of the benefits of studying BCom Marketing online with Red & Yellow.

Studying online offers flexibility, allowing you to seamlessly fit your studies into your life rather than the other way around. You can set your own schedule, adapt your study pace to suit your needs, and balance your studies with your daily commitments, family life, or work. With the ability to study from anywhere, you can also avoid the hassle of commuting, petrol costs, parking fees, and the stress and frustration of traffic. This adaptability means that you can pursue your degree without compromising other important aspects of your life.

Our BCom Marketing distance degree is packed with fundamental knowledge you need to launch your career.

You’ll study introductory courses in accounting, marketing, business management and economics, as well as business communication and customer experience. In your second year you’ll move on to consumer behaviour, statistics, financial management entrepreneurship, as well as B2B marketing. Towards the end of your degree, you’ll learn marketing strategy, digital marketing, business law, service marketing and project management.

See how our modules are structured depending on how you’d like to structure your degree, over three, four or six years. 

Studying online can help you gain critical skills such as time management, self-motivation, and self-discipline. You are responsible for managing your schedule, keeping track of assignments, watching lectures, and meeting deadlines. These skills are crucial for your academic success, and they’re also highly valued in the workplace. Learning to balance multiple responsibilities and prioritise tasks effectively will give you a strong foundation for your future career.

Online studies will improve your digital literacy and technical skills. You’ll learn to use various online platforms and tools, which are essential in today’s tech-driven world. This familiarity will boost your confidence and competence, helping you stand out to potential employers who value tech-savvy employees.

One of the significant advantages of an online degree is the ability to work while you study. You may need to earn an income to support yourself and your family, so this flexibility is essential. Whether you’re waitressing, working part-time, or holding down a full-time job, you can fit your studies around your work schedule. This means you can continue to make ends meet while furthering your education.

Beyond financial stability, working while studying also offers opportunities for career advancement. You can gain practical experience, apply your new knowledge directly to your job, and enhance your resume without taking a career break. Whether you’re looking to upskill, transition to a new career, or simply improve your qualifications, the flexibility of online learning supports your professional growth.

Financial Stability

Working while studying provides you with an income, giving you extra money that can be used towards your studies, groceries, bills, or simply for your enjoyment. This additional financial support can help alleviate stress, support you or your family, and help make ends meet. It can also help maintain a better work-life balance and allow you to make the most of your free time.

Real-World Experience

Gaining practical, real-world experience is another major benefit. If your job is related to what you’re studying, you can gain hands-on experience that you can apply to both your studies and your job, enhancing your understanding and performance in both areas.

Even if your job isn’t in your area of study, you will still develop essential skills. Interacting with customers, writing emails, and working as part of a team all build your communication and interpersonal skills. Managing your time effectively, making decisions, handling stress, developing a strong work ethic, and gaining a better understanding of workplace dynamics are important skills that you’ll need for any career.

Building Confidence and Soft Skills

Working while studying can build your confidence by providing you with practical experience and soft skills. Transitioning from your studies to your first job can be daunting, but having previous work experience can help ease this process. The skills and confidence you gain can help you be better prepared to handle interviews, workplace interactions, and professional challenges.

Networking Opportunities

Working also provides networking opportunities. You can meet new people, make friends, and build professional relationships. These connections could lead to valuable advice, support, mentorship, and potentially even future employment. You can learn about career opportunities, gain insights, and make connections that can help you in your professional development.

Strengthening Your CV

Having work experience on your CV can help set you apart from other candidates. You will have demonstrated your ability to balance work and studies, showing dedication, time management, and a strong work ethic. This can give you a competitive edge in the job market, making you stand out to potential employers.

Money Management Skills

Working while studying also teaches you money management skills. You’ll learn to budget your income, manage expenses, and have financial independence. These skills are crucial for your future, helping you make informed financial decisions and establish good money management habits early on.

Working part-time while studying online means you can earn an income while gaining practical experience, developing essential skills, building confidence, expanding your network, enhancing your CV, and learning valuable money management skills.

• Plan your studies according to your available time
• Choose electives based on your skills and interests
• Access all of Red & Yellow’s renowned industry-centric resources

By choosing an online BCom Marketing degree, South African school leavers can enjoy the benefits of flexibility, a wide range of options, essential skill development, enhanced technical proficiency, and career advancement opportunities, all while maintaining control over their personal and professional lives.