Red & Yellow graduates go on to do great things, and this rings true for former Advanced Diploma in Copywriting student and current Executive Creative Direcor at Ogilvy SA, Camilla Clerke.

Camilla is the current Executive Creative Director at Ogilvy SA. Her work with client AB InBev has taken home not one, but two Golds at the esteemed Cannes Lions International Festival for Creativity. Recently Camilla presented an exclusive Red & Yellow webinar where she told over 240 attendees about her experience in creating these campaigns. Read on to discover what goes into creating these campaigns, and find out what steps you can take to level up your creativity.

To celebrate Camilla’s achievements, we hosted an exclusive webinar with the Cannes Gold winner. It provided a unique opportunity to delve into Camilla’s experience working for renowned agency Ogilvy and her key learnings from the prestigious Cannes Lions International Festival of Creativity 2023.

During the webinar, Camilla offered a firsthand account of her journey in the creative industry, shared valuable lessons, practical tips, and inspiration for all aspiring creatives. Click to watch the full session, learn from Camilla’s experiences, and dive into the ever-evolving landscape of advertising and marketing. You can also access her slide deck from the webinar, here. 

“Bread of the Nation” was recently showcased at Cannes 2023. In short, Castle Lager SA created an initiative where leftover grain from the brewing process was converted into nutritious bread. This bread was then distributed for free to communities in need across South Africa. Ogilvy’s campaign for the project, titled “Bread of the Nation”, not only told the story, but took home the prestigious gold award.

“This project has shown what true brand/agency partnership is capable of,” Camilla tells BizCommunity. “Working together tirelessly to solve real brand problems is the only way to make a real, tangible impact, both for the brand and in society. It took a village, and to all of you involved on this complex and long journey together, cheers!”

 

In 2022, Camilla’s “Bride Armour” campaign also took home gold. This impactful collaboration for client Black Label with designer Suzanne Heyns aims to redefine the concept of marriage by addressing the prevalent issue of gender-based violence in the country. Taking a stand against this critical problem, “Bride Armour” offers a unique solution – a specially designed wedding dress embedded with cutting-edge self-defense technology. The dress is equipped with sensors that detect aggressive movements, triggering a non-lethal electric shock to repel potential attackers. Beyond just a dress, it symbolizes a new era of empowerment for brides, sending a strong message that they have the right to protect themselves on their special day and throughout their lives. Ogilvy South Africa’s “Bride Armour” campaign has sparked conversations, raised awareness, and inspired change, making a significant impact on the fight against gender-based violence in the country.

This incredible, award-winning creative work serves as a testament to the quality education and industry readiness provided by Red & Yellow. We’re proud to see our graduates making waves in the creative industry not just in South Africa, but internationally too.

Camilla Clerke’s remarkable success is a testament to the quality education and industry-focused approach at Red & Yellow. We take immense pride in equipping our students with the practical skills, creative thinking, and industry insights necessary to thrive in the competitive world of advertising and marketing.

ONLINE QUALIFICATIONS AT RED & YELLOW

National Certificate in Digital Content & Copywriting

National Certificate in User-Centered Design

National Certificate in Advertising specialising in Digital Marketing

National Certificate in Business Analysis

PART-TIME ADVANCED DIPLOMAS AT RED & YELLOW

Advanced Diploma in Copywriting

Advanced Diploma in Marketing & Advertising Communications

Advanced Diploma in User-Centered Design