What’s on the horizon for marketers in 2024? There’s a lot to take into account, given technological change, a slow economy and ever-changing consumer behaviour. Consumer access and purchaser behaviour has shifted because of the lock downs, with groups losing as much as 40% of their income throughout the pandemic. But it’s not all bad news for marketers. 

Red & Yellow is all about preparing people for the future of work, and in our latest webinar we take you through three marketing trends to watch for 2024. Watch the full session below, presented by BCom Marketing Programme Manager Tendai Mbumbwa, and BCom Marketing Lecturer Mbali Bhengu, as they answer your pressing questions about what the future of marketing holds.

Now you can get all the benefits of Red & Yellow’s BCom Marketing degree, now available as Full-Time study on campus, as well as Online Distance Learning. Take advantage of our Black Friday offer where you’ll get 25% off your BCom Marketing Online Distance degree when you enrol before 2 December 2023 for 2024 study.

This programme will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival and success in a world that is pervasively being destabilised by technology. We’ve amplified the conventional promise of teaching hard, technical, theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success.

The annual Nedbank IMC Conference is Africa’s foremost integrated marketing conference. This conference has more CMOs, senior marketers and agency leaders attending than any other in Africa and is relevant to anyone in the business of communication.

This year’s Nedbank IMC Conference theme was Marketing: UpClose&Personal and two of Red & Yellow’s academic experts authored a white paper with key take-outs. Authored by Louise Burgers and Tendai Mbumbwa, two top academics and lecturers, the white paper skilfully synthesises and reflects on the event’s key take outs and teachings. It’s a paper prepared by the industry for the industry.

Download your copy today and catch up with six marketing lessons on Heart, Truth, Magic, Connect, Courage and Create.