Full time learning from an accredited institution
Advanced Diploma in User-Centered Design
Introducing a 1-year full-time Advanced Diploma in User-Centered Design for graduates, that takes UX (user experience) and design to the next level. With this qualification, you’ll be equipped to apply sound strategic thinking and a deep understanding of what drives human behaviour to conceptually create and develop solutions to modern design problems.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
Master the unique combination of UX and conceptual thinking
Integrate your keen interest in human behaviour, solving problems in a unique way, and your love of digital design with practical and strategic skills. You’ll learn how to take a project from the conceptual stage into actual prototyping. As well as gaining the competency and know-how to integrate elements and design thinking in order for the development team to bring it to life. Developed in response to a desperate need in the market, this programme’s primary intention is to give you the ability to translate theory and implement it into practical projects for the real world.
Career options
- UX Designer
- Interaction Designer
- UX Researcher
- Product/Service Designer
- Information Architect
Admission Requirements
Minimum Admission Requirements Advanced Diploma (NQF Level 7):
- An appropriate Diploma or Bachelor’s Degree on NQF level 6.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Theory and Principles of User-Centered Design
Application and Practice of User-Centered Design
Professional Practice of User-Centered Design
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study User-Centered Design
Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Up-to-date statistics and eye-opening digital marketing case studies
- Deep dives into content mastery, advertising wonders, and the future of advertising
- Exclusive insights from marketing industry titans
- A powerful focus on elevating customer experiences and crafting meaningful engagements
Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.
Design thinking is a process that can be used by marketers to understand their users. By applying design thinking, they understand, define, and redefine assumptions and problems and create solutions for the market. The most important characteristic of design thinking is that it is non-linear and iterative.
Because this process forces marketers to understand their users’ needs (and, in fact, broader needs), it results in ideas that can be prototyped and tested. This keeps the marketers close to the users and results in products and services that actually meet people’s needs — not just what companies think people need.
The five stages of design thinking are: empathise, define, ideate, prototype, test.
Notice that there is emphasis on prototyping and testing, as well as empathising. This is important because it is what makes design thinking so useful. Instead of working apart from customers and putting a product or service in the market that falls short, this process allows for more granular market research and iterative design.
Explore related courses
Explore our latest blog posts
10 ways to turn your creative passion into a career: a guide for South African teens
Turning your creative passion into a successful creative career ...
30 Years & 30 Alumni: 2014 – now
In celebration of 30 years of Creative Magic & ...
30 Years & 30 Alumni: 2004 – 2013
In celebration of 30 years of Creative Magic & ...